Official news, Bentley Motors announced the appointment of Gakpo as the new brand ambassador in the UK and Europe.

Earlier this year, Gakpo was welcomed to visit Bentley Motors' factory in Crewe, just a stone's throw from his home in Cheshire. Gakpo witnessed firsthand the precision engineering behind Bentley's high-performance vehicles and even tried his hand at sewing steering wheels.

During the visit, Gakpo met with Philip Dean of the Bentley Mulliner team and customized an exclusive configuration for his new Bentayga Speed ​​model. The car will be delivered to him in early 2026. He opted for a striking ruby ​​red exterior with Mailbox Red and Whale Black interior, a nod to his Liverpool team colours.

Currently, Gakbo drives a Bentayga S Black Edition V8 in royal ebony matte paint, with orange and whale black interiors, a tribute to his Dutch national team’s “orange” heritage. Two Bentayga, each one contains profound meaning. He also bought a Bentayga for his father in the Netherlands, whom he regards as his biggest source of inspiration.

Nicola Brown, head of marketing for EMEA, explained: “This partnership marks the perfect fit between elite athlete excellence and the performance of our cars. We are delighted to welcome Gakpo as our new head of marketing in the UK and Europe. Brand ambassador. We all uphold the unremitting pursuit of excellence and dedication to exquisite craftsmanship."

Gakpo said: "Growing up, my parents have always taught me the true meaning of hard work, which means a lot to me. Van, both as a thank you for everything he has taught me and for the dreams we have shared. To me, Bentley represents family, ambition and the idea that hard work pays off. It embodies the journey I have come along and what I am still striving to become. I feel extremely honored to be the brand ambassador of Bentley Motors in Europe, the Middle East and Africa, and I hope I can drive a Bentley for the rest of my life."

As a leading figure in the sports world, Gakpo currently plays for Liverpool and the Dutch national football team, and is also a brand ambassador for Puma. He is enthusiastic about charity and travels to Togo, his father's hometown, every year to support local initiatives that use sports, education and collective power to improve social well-being. Gakpo hosts an annual football tournament in Togo and is actively involved in local charities and community projects, with a genuine desire to bring positive change to society.